Heritage Line
Made for the Purists
Attar Artistry through
Ancestral Tradition
Upholding the same level of creativity but using less rare or expensive ingredients helped us reducing the cost of the Heritage Line, but make no mistake: this is not a compromise on quality.
Ingredients like Oud Cambodi, the Taif Rose or Ambergris, only to name a few, won’t be used in this collection but a large palette of beautiful ingredients still stands before us. For example, using a quality rose that costs half the price of Taif Rose doesn’t make an unrefined attar. It makes it more attainable.
Does rarity define quality? If the world’s rarest oud or most precious jasmine is not used, does that mean the fragrance lacks quality? Not at all. It means it tells a different story.
Preserving the purity of our perfume oils, entirely free from chemical and additives, we came back with a more authentic and traditional presentation, a decision that should be loved by purists.
By accepting a modest profit to make you enjoy the ever lasting legacy of attar perfumes, we took a bold step to spread our craftsmanship because we believe in it since the start of our journey.
Different doesn’t mean less: The Heritage Line is not a second-tier collection. It is simply a different expression of the same dedication.